Fantastic final interactive vote at the end of the second social media session at NewsXchange in Athens.  When senior broadcasters were asked whether it's important for a media organisation to have a social network strategy, 82% voted yes. Looking forward to seeing how that develops in the year ahead.

Just wanted to thank my panel for their contribution at #nx10. They were Katherine Green, Senior Vice President, Programming, CNNI;  Solana Larsen, Managing Editor, Global Voices Online (@solanasaurus); Andy Carvin, Senior Strategist, Social Media Desk, NPR (@acarvin); Tuija Aalto, Head of New Media Development, Yle.fi, Future Lab (@tuija) and Alex Gubbay, Social Media Editor, BBC News (@alexgubbay).

Not sure whether there has been a live panel at NewsXchange where panelists were tweeting as they participated. One of them, Tuija, was live streaming from her mobile phone. All tweets with the hashtag #nx10 were automatically aggregated in the free online newspaper tool paper.li (slogan 'read twitter as a daily newspaper').  So we had an edition covering the social network sessions and one covering the previous day.

Both Katherine (CNN) and Alex (BBC) explained how social networking was increasingly part of their news gathering and news production strategies. Solana (Global Voices) spoke of the original journalism being produced by bloggers and social networkers, and offered wider co-operation and story sharing with traditional mainstream media. Andy (NPR) spoke about how conversations with the audience help develop the news agenda at NPR and how a fan of NPR had set up the channel's Facebook presence.  And Tuija (Yle.fi Future Lab) told about how her journalists actively engage with social networkers to ensure the widest reach and perspectives as well as the coverage of stories that had it not been for the audience may never have been told.

Months of hard work had gone into preparing the session with dozens of emails flying around, Skype calls at all hours of the day and night, and scripts downloaded, updated, reworked and ripped up.  Great team effort led by producer and pal Rob Freeman (@iamrobf) who pulled the strings, lined up the videos, played in the slides, set up the interactive votes and never broke sweat.  And behind it all was Angela Frier, the executive producer, who was last seen heading off to lie down in a dark room. Well done one and all.